
A community-first magazine designed to celebrate and connect mothers across Central New York.
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An identity forged from flame-fired pizza and a legacy of supporting Portland’s firefighter community.
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A brand identity for a handmade greeting card line built around the simple power of human connection
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A brand identity and website designed to reflect the charm, comfort, and hospitality of a Finger Lakes bed & breakfast.
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A strategic advertising plan designed to elevate Dashing Diva as the go-to brand for effortless, salon-quality nails.
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Building a strategic messaging platform and visual campaign to help a local candidate connect with voters
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A strategic integrated marketing plan created to build early financial brand loyalty among college students.
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An experiential expo booth designed to introduce pet owners to the natural ingredients and philosophy behind Purina Beyond.
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An interactive retail environment built to showcase the brand’s best shopper-driven solutions.
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A retail design strategy built to enhance shopper engagement within Rite Aid’s over-the-counter product category.
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A shopper-driven category redesign created to simplify navigation and increase engagement in Walmart’s oral care aisle.
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A retail category redesign designed to improve the shopper experience within Walmart’s pet care aisle.
Interested in working together or discussing creative opportunities? I’d love to hear from you.
